Gambian design boutique secures investment

Gambian design boutique secures investment

Gambian design boutique secures investment

In the Gambia, artisans mostly rely on markets to sell their art and handcrafts. Adiatou Conteh however, decided to try something different: the designer experimented with her product range and searched for alternative sales channels, for example selling online. Having identified a niche market for handmade leather handbags, her company Daraja Boutique was born. GAIN Gambia celebrates Adiatou Conteh and her Daraja Boutique. “What we really want to do right now, is to focus on expanding locally, online and gradually to the West African region and to shops outside of Africa,” says Adiatou Conteh. “We are excited to make Daraja an international luxury brand.” “We say angel investment is a local sport,” says Adrame Ndione, former MD of GAIN. “It means when you invest in a small company you need to know the environment you are investing in, you need to know the sector and be available for hands-on support, so being local is critical.” Full article here

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